Major Gift Strategy & Cultivation
Major gifts are a key component in successful capital campaigns and sustained advancement. RA’c counsel includes drafting individual solicitation strategies, cultivation and acknowledgement plans for ongoing engagement.
RA has trained thousands of staff and volunteers throughout the United States in the solicitation of major gifts, applying best practices to maximize potential. Our philosophy is to build on an individual’s communications style and allow them to feel comfortable in expressing the key elements that make for an effective solicitation. We address how the person is asked, when, where, by whom and the amount, as well as the value of effective follow-up.
Staff & Volunteer Training
Staff development is an ongoing benefit of counsel. Through targeted training and our partnership approach, we seek to enhance staff capacity and impact. Our goal is to leave clients better equipped for sustained success.