Capital Campaign Management

Partnering for Campaign Success

RA provides comprehensive counsel for capital, annual, and endowment campaigns to raise philanthropic support for strategic initiatives. Our pre-campaign studies ensure effective engagement, prioritized initiatives, and clear goals as a roadmap to campaign success. Innovative fundraising techniques are tailored to suit a clients’ culture and resources. Our service strategy engages staff and constituent leadership to strengthen the core capacity of the institution.

Customized Services

Major Gift Strategy & Cultivation


Major gifts are a key component in successful capital campaigns and sustained advancement. RA’c counsel includes drafting individual solicitation strategies, cultivation and acknowledgement plans for ongoing engagement.

RA has trained thousands of staff and volunteers throughout the United States in the solicitation of major gifts, applying best practices to maximize potential. Our philosophy is to build on an individual’s communications style and allow them to feel comfortable in expressing the key elements that make for an effective solicitation. We address how the person is asked, when, where, by whom and the amount, as well as the value of effective follow-up.

Staff & Volunteer Training

Staff development is an ongoing benefit of counsel. Through targeted training and our partnership approach, we seek to enhance staff capacity and impact. Our goal is to leave clients better equipped for sustained success. 

Overall Campaign Strategies
Monthly Timeline of Activities
Case Statement Development


Creation of Video and Collateral Materials
Recruitment of Campaign Leadership
Board and Leadership Training
Prospect Research
Foundation/Corporate Research and Proposal Writing
Special Events

“Ruotolo Associates was instrumental in the early success of the Our Call to Lead and Serve Campaign for Academy of Holy Angels (AHA). It was evident from the beginning that I was working with seasoned professionals who thoroughly understood campaign fundraising.”
Rebecca Tofte, Chief Campaign Officer Academy of Holy Angels, Richfield, MN